From Discovery to Launch

A process designed for
founder success

No guesswork. No scope creep. No ghosting. Just a battle-tested playbook that turns your vision into a product users love—on time and on budget.

Free 30-min discovery call

2-10
Months avg.
2 week
Sprint cycles
Weekly
Live demos
The Journey

Six stages to
product-market fit

Every successful product follows this path. We've refined it over 50+ launches to maximize your odds of success while minimizing risk.

01
30 min callYour time: 30 minutes

Discovery

Where great products begin

No pitch, no pressure—just an honest conversation about your product vision and whether we can help you achieve it.

What you get

Deep dive into your vision and goals
Assessment of technical complexity
Budget and timeline alignment
Go/no-go decision within 48 hours
Outcome: Detailed proposal or honest referral
02
2-3 daysYour time: Review time

Proposal

Clarity before commitment

We craft a detailed roadmap covering scope, timeline, investment, and team composition—so you know exactly what to expect.

What you get

Scope of work with clear deliverables
Week-by-week timeline breakdown
Fixed price investment (no surprises)
Team composition and expertise
Outcome: Aligned expectations, ready to build
03
Week 1Your time: 2 hours

Kickoff

Set the foundation

We meet the full team, set up collaboration tools, align on success metrics, and plan our first sprint together.

What you get

Team introductions and roles
Tool setup (Slack, Figma, GitHub)
Success criteria definition
First sprint plan and goals
Outcome: Aligned team, clear first steps
04
8-40 weeksYour time: 3-5 hrs/week

Execution

Where the magic happens

2-week sprints with weekly demos. You see working software every Friday—not just updates, but features you can touch and test.

What you get

Bi-weekly sprint demos with working code
Daily async updates in Slack
Design → Code → Test → Deploy cycle
Continuous refinement based on feedback
Outcome: Production-ready product
05
Week NYour time: Launch day presence

Launch

Ship day

We handle the technical launch while supporting your go-to-market execution. Product Hunt, beta programs, or quiet launch—we've got you covered.

What you get

Production deployment and monitoring
Launch checklist execution
Product Hunt / beta program support
Analytics and tracking setup
Outcome: Live product with real users
06
30-90 daysYour time: Weekly check-ins

Support

We don't disappear

Bug fixes, performance monitoring, and guidance on what to build next. We stick around to ensure your success.

What you get

Critical bug fixes within 24 hours
Performance monitoring and alerts
User feedback prioritization
Post-launch recommendations
Outcome: Stable, growing product
Our Principles

Built on transparency

No status theater. No disappearing acts. Just honest work and clear communication.

Weekly Demos, Not Monthly Reports

Every Friday you see working software. No status theater—just real progress you can touch, test, and give feedback on.

Fixed Pricing, Zero Surprises

You know the investment before we start. No scope creep invoices, no hourly billing games. We succeed when you succeed.

Transparent Communication

Daily async updates, blockers flagged immediately, decisions documented. You always know where your project stands.

You Own Everything

100% IP ownership from day one. Code, designs, documentation—all yours. No vendor lock-in, no hostage situations.

Our Toolkit

Industry-leading tools for
seamless collaboration

We use best-in-class tools across every discipline—so you get enterprise-grade quality without the enterprise complexity.

Design & Prototyping

From concept to pixel-perfect interfaces

Figma
Design, Prototyping & Handoff
Framer
Interactive Prototypes
Spline / Rive
3D & Motion Design

Engineering

Production-grade code that scales

React / Next.js
Web Applications
React Native / Flutter
Mobile Development
Node / Python / Go
Backend Services

Collaboration

Async-first, always in sync

Linear / ClickUp
Sprint Planning & Tasks
Slack / Discord
Real-Time Communication
Loom / Tella
Async Video Updates

Infrastructure

Enterprise-grade, built for scale

AWS / GCP
Cloud Infrastructure
Docker / Kubernetes
Containerization & Orchestration
Terraform / Pulumi
Infrastructure as Code

DevOps & CI/CD

Ship fast, ship confidently

GitHub Actions / Jenkins
Automated Pipelines
ArgoCD / Flux
GitOps Deployments
Cloudflare / Fastly
Edge & CDN

Observability

See everything, miss nothing

Mixpanel / Amplitude
Product Analytics
Sentry / LogRocket
Error & Session Tracking
Datadog / Grafana
Infrastructure Monitoring

Flexible stack—we adapt to your existing tools when it makes sense.
Your team's efficiency always comes first.

Fixed Pricing3 spots left for Q1 2026

Your product isn't going
to build itself

Whether you have a clear vision or just an idea, we're here to help you bring it to life.

Book a discovery call

30 minutes to explore your project

  • Discuss your vision and goals
  • Get expert advice on approach
  • Understand timeline and investment

Send us a message

We respond within 24 hours

  • Share project details at your pace
  • Attach relevant documents
  • Get a thoughtful response
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Join 50+ founders who shipped with Hortensia

Free consultation · No commitment required

100% SatisfactionResponse in 24hYou own the code