Most agencies say "we can build your product in 6-8 months." We say "let's launch in 8-12 weeks."
Not because we cut corners. Because we start earlier, cut smarter, and stay focused on what matters: getting your product to market and in front of real users.
Here's the exact framework we use for every successful product launch.
Phase 1: Strategize (Weeks 1-2)
Most agencies start at "Product." We start earlier—at "Ambiguity." Because that's where most failures happen.
Week 1: Customer interviews (10-15 people who have the problem). Week 2: Competitive analysis + solution validation. Output: Go/No-Go recommendation + validated requirements.
Real example: Curve came to us wanting to "build better billing for agencies." After strategize: We focused on recurring billing automation for productized services. Specific > Generic.
Phase 2: Design (Weeks 3-4)
We design in parallel with strategy validation, not after. Because design validates ideas as much as interviews do.
Week 3: User flows + wireframes. Week 4: High-fidelity mockups + design system. Deliverable: Clickable prototype that LOOKS like the real product.
We show the prototype to 5 target users. If they don't get it immediately, we redesign. Better to fix it now than after development.
Phase 3: Build (Weeks 5-10)
Now we code. But not everything. We build the minimum LOVABLE product—not minimum viable. Big difference.
Core features only. Modern stack (Next.js, Tailwind, TypeScript). Production-ready infrastructure from day 1. Weekly demos to keep you in the loop.
Example: Thryve launched with 3 core features (AI study generation, spaced repetition, progress tracking). Everything else came post-launch based on user feedback.
Phase 4: Grow (Weeks 11-12 + Ongoing)
Most agencies hand you code and disappear. We stay through launch and initial traction.
Week 11: Launch prep (analytics, monitoring, error tracking). Week 12: Launch + initial user acquisition. Post-launch: Optimize based on real usage data.
We track what matters: activation rate, retention, revenue (if applicable). Not vanity metrics.
Why This Works
1. We validate before building (saves months). 2. We design in parallel (no sequential handoffs). 3. We ship minimal scope (launch faster). 4. We optimize post-launch (based on real data, not assumptions).
This isn't theory. This is how we've launched 50+ products. Curve, Thryve, Stellify—all followed this framework.
Ready to start your product journey? Let's talk about your idea and map out your 8-12 week roadmap.
