The technical co-founders
you can hire.
We're the product partner for founders who refuse to build mediocre software. A core team of 10 leads backed by 20+ senior specialists. One mission: turn your vision into a product users can't live without.
Trusted by founders building the future
Products that raised $10M+ in funding combined
We started Hortensia because we were tired of watching founders get burned.
We've seen it too many times: A brilliant founder with a vision. An agency that promises the world. $50K later? A buggy MVP built by juniors who disappeared after launch. No one who actually cared if the product succeeded.
We knew there was a better way. A model where senior engineers work directly with founders. Where fixed pricing means aligned incentives. Where the team building your product actually gives a damn about your success.
Our mission is simple: be the technical co-founders that every startup deserves but few can afford. We don't just build products—we build businesses.
We're not vendors.
We're partners who share your outcome.
Operators, Not Consultants
We've raised rounds, shipped products, and felt the weight of a missed deadline. We don't give advice from the sidelines—we get in the trenches with you.
Aligned Incentives
Fixed pricing means we succeed when you succeed. No scope creep padding, no surprise invoices. We're invested in shipping something that actually works.
Opinionated Partners
We push back when something won't work. We tell you what NOT to build. Most agencies say yes to everything. We help you make hard choices that matter.
From discovery call to
product launch.
A proven framework that's shipped 50+ products.
Discovery Call
30 minutes to understand your vision and determine fit.
Strategy Sprint
Validate your idea, define scope, plan the roadmap.
Build & Design
Weekly demos, iterative development, transparent progress.
Launch & Grow
Deploy, optimize, and scale with data-driven insights.
Operators who've been
in your shoes.
We've raised rounds, shipped products, and felt the weight of a missed deadline. We don't just advise—we build alongside you.
Arbi Jouini
CEO & CTO
Arbi has shipped 50+ products across SaaS, FinTech, and EdTech—and killed twice as many bad ideas before they wasted client budgets. Before Hortensia, he built and scaled products that collectively raised $10M+ in funding. His philosophy: 'The best feature is the one you don't build.'
Every founder deserves a team that treats their product like their own. Because we remember what it felt like when no one did.
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Amin Ghadhab
COO
Amin spent a decade in enterprise project management before realizing big company processes were killing startup innovation. At Hortensia, he's built a delivery system that gives founders enterprise-grade reliability without the bureaucracy that slows them down.
I've watched brilliant ideas die in status meetings. We don't let that happen here.
Meet the leads behind
your product team.
Our department leads oversee a team of 20+ specialists. No juniors. No outsourcing. Senior talent working directly on your product.
Global presence. Local commitment.
From first product to
50+ success stories.
The First Product
Shipped our first client product—a fintech app that raised $500K in seed funding. We learned that technical excellence without product thinking leads nowhere.
The $70K Lesson
A project failed because we said yes to everything the client asked for. We vowed never again. We became the agency that tells you what NOT to build.
The 12-Week Method
Developed our signature framework: Strategy → Build → Design → Grow. First client using it raised their seed round with our MVP as proof.
Team Expansion
Grew to a core team of 10 department leads and 15+ specialists. Maintained 100% client satisfaction by staying selective about projects.
The Proof Points
Clients raised $10M+ using products we built. Curve hit $50K MRR. Stellify onboarded 500+ artists. Thryve reached 15K students.
The Present
50+ products launched. 2 co-founders, 10 leads, 20+ specialists. Offices in UK and Tunisia. One mission: build products founders are proud of.
Frequently asked questions
How is Hortensia different from other agencies?
We're operators, not just executors. We've founded companies, raised funding, and shipped our own products. We bring that founder perspective to every project—including telling you what NOT to build.
What types of projects do you take on?
We specialize in 0→1 product development: MVPs, early-stage platforms, and product transformations. Our sweet spot is $50K-$150K projects for pre-seed to Series A startups.
Do you work with non-technical founders?
Absolutely. In fact, non-technical founders are often our best clients because they value strategic guidance, not just code. We become your technical co-founder.
What happens after launch?
Every project includes 30 days of post-launch support. Beyond that, we offer ongoing retainers for maintenance, growth optimization, and new feature development.
How do you handle pricing?
We use fixed-price contracts, not hourly billing. This aligns our incentives with yours—we're motivated to ship efficiently, not pad hours. You'll know the full investment upfront.
Have more questions? Get in touch
Your product isn't going
to build itself
Whether you have a clear vision or just an idea, we're here to help you bring it to life.
Book a discovery call
30 minutes to explore your project
- Discuss your vision and goals
- Get expert advice on approach
- Understand timeline and investment
Send us a message
We respond within 24 hours
- Share project details at your pace
- Attach relevant documents
- Get a thoughtful response
Join 50+ founders who shipped with Hortensia
Free consultation · No commitment required